Email Marketing Scripts

Using professionally designed email marketing scripts provides an efficient method of keeping in touch with loyal customers, enlisting other potential clients and advertising your line of products or service offers. While the content of the newsletter itself is important, the efficiency of the system is just as critical, as these kinds of emails are easily discarded by the anti-spam software and firewall filters as spam. The consequence of using improper email marketing scripts, beside the obvious one of not getting through to your customers, is getting your address marked as spam, thus having your IP banned.

Tricks on avoiding your emails from being blacklisted

Even though you are trying to expand your target market as much as possible with the help of email marketing scripts, the key to avoiding your IP and address from getting blacklisted is healthy work ethics. What this means is that the scripts you are using in your newsletter should be opt-in: the recipients have to confirm whether or not they want to become subscribers and have the possibility from unsubscribing any time they want. Observing these two simple rules mean that no email company will be able to take any legal action against you and you will never face a ban.

However, if your emails are marked as spam by the recipients one time too many, they will eventually be considered spam by the email provider. Therefore, avoid writing long and boring newsletter filled with tons of text in lengthy paragraphs as well as being ambiguous in the content. Nowadays, nobody has the time to read these kinds of emails, especially from a company they have never heard of.

Proficient email marketing scripts

The scripts that handle mailing lists can be acquired online and installed on your site in just a few minutes. If you do not have a great deal of experience on how they work and how to use them, it is better to opt for scripts with an easy to use and which have a friendly interface. Moreover, check whether the customer support is available 24/7 and whether they are actually helpful or not. Apart from that, choosing a script is a decision that should be based on the features you expect them to contain. For instance, a PHP script enables you to design dynamic web pages with customizable content and a wide range of click-through emails. Alternatively, if you are looking for a type of script that is easier to use and provides the basic features one can expect for a mailing list, ASP or ASP.NET are a better choice.

Employing the services of a marketing company  

If the technical details regarding email marketing scripts elude you, perhaps you should consider working with a reputable online marketing company. Professionals in the field use the best technology to ensure a high email deliverability rate. Moreover, these companies specialize in designing proficient customized scripts that enable your subscribers to check out all your available services and products. Therefore, working with a professional company guarantees the success of your marketing company. However, always research the background of your potential business partners and see what others think of their services before making a decision.