Broadcast Email Marketing
The broadcast email marketing is one of the most cost-effective communication strategies, and enables a company to send emails to a large group of recipients at once. Even though it is the simplest way to advertise a product or a service provided by a company, the biggest problem of broadcast email marketing is that nowadays people are very sensitive to spam mail. Therefore, regardless of whether a recipient has subscribed his address to your company or not, companies risk having their email flagged as spam.
If you are interested in making your business flourish and getting new clients, then you should know that the broadcast email marketing is a great flexible tool that can help you achieve your goal. One of the most important things you should keep in mind is that people spend only a couple of minutes looking at your email. Therefore, you should think about the message and format carefully, as those couple of minutes can mean an opportunity for your product, service or company to shine and impress.
The main uses of the broadcast email marketing
One of the uses of the broadcast email marketing is to promote your company’s products. This advertisement method has a lot of potential, as it allows you to present pertinent information to loyal and potential new customers in a visually appealing way. For instance, if you are selling smartphones, providing up-to-date information and a picture of a newly released mobile you have in stock will surely appeal to your public.
The broadcast email marketing can also be used for raising awareness about the services that your company provides. When you are promoting a service, it is a good idea to tell your customers about your offers in a succinct note and alert them about the new available tools that might present interest. Lastly, another important use of this strategy is for surveys and information gathering campaigns. This type of surveys will not only look less intimidating, but they will also simplify the work of the researcher.
The frequency of employing the broadcast email marketing method
Even though most experts advise against sending emails to your customers too often, the truth is that this aspect varies from case to case. For instance, if your company provides updates regarding the stock market, then it is obvious that your customers will expect to get an email from you on a daily basis. On the other hand, if your company provides mobile phone services, then a bi-weekly email would work just fine.
In order to determine the proper frequency of using the broadcast email marketing, you will first need to ensure that you are providing a valuable message for your customers. For instance, you can try adding some information that concerns your target audience, rather than selling something with every email. Once you have the message sorted out, it will be a lot easier to determine the appropriate type of emails. At this point, it is important to note that you must make sure that you have useful content that you can provide on a regular basis.