Email Marketing Response
Not being sure on how the clients would respond to a marketing campaign has always been a burning issue with most online marketers. Nevertheless, the aim of the sales campaign is mostly to get a positive email marketing response from the targeted clients, thus being able to increase the company's sales. Basically, for an email marketing campaign to be considered successful, recipients must actually respond to the sent emails after reading them. When marketing emails are concisely and effectively written, the results are mostly favorable to their originator.
When an own in-house email list is used as opposed to using a bulk email marketing list, the email marketing campaign will mostly be successful. This way, a marketer can actually develop and maintain a consistent relationship and build trust with the customers. Here are some tips on how to get a favorable email marketing response from your clients.
What do you want to achieve with your email marketing campaign?
Before you starting your email marketing campaign, decide in advance on the market you want to target or with which you will be communicating. To get a favorable email marketing response from the target clients, ask and get answers to the following three questions.
- Do you want more visitors to your website and if so, what type of visitors?
- Do you want more sales from your products or services?
- Or is your goal to get more signups to your company’s newsletter?
Whatever your email marketing campaign goal is, keep it in mind that when formatting your advertising emails, you are offering your client something of value. That way, you will definitely get a response you will be happy with. If you want your promotional emails to be more valuable to the clients on your mailing list, it pays to put some more time into them. The little extra time and energy spent creating your marketing emails will definitely get you a bigger return on your investment.
Make use of permission based marketing emails
To find out what your clients want, utilize permission-based emails. When they subscribe to your newsletter, or emails, ask them if they are interested in your sales, your company’s periodic newsletter, the company’s periodic announcements and presses releases and so forth.
Get to the actual point immediately
Recent studies have revealed that sending long emails to prospects get the emails deleted instantly. Most people have no time to read long marketing emails as they mostly consider them an unwarranted nuisance. Therefore, use the first two lines of your marketing emails to summarize information on who you are and what you want your clients to do. Unless, you are basically sending out a regular newsletter, it is advisable to discuss one topic per email.
For effective communication, properly maintain your subscribers’ list
Actually, studies have shown that approximately 50% of a company’s email list remains inactive due to its keeper’s neglect. This means that the target audience have neither opened nor clicked on the sent email’s link in a while. You can still interest the dormant subscribers by experimenting with a variety of opening subject lines, formats and mailing frequencies. You can also try offering free articles, sweepstakes and special deals to garner the much needed attention.