Email Marketing Newsletters
For those that are uninitiated, email marketing is a form of doing electronic commerce in which one sends out information to potential buyers via email, in the hopes that they will soon buy whatever it is that you are selling. This form of marketing is different from the traditional version in that it's more targeted. The people that you send the emails to are people that give you their addresses willingly, and in this way show their interest in your product.
The newsletter itself
Email marketing newsletters can best be described as publications which are sent out to inform members of your mailing lists of any developments you may have. This could include information such as site changes or new products that you could be selling. Email marketing newsletters make your customers feel closer to you. This is especially so if they are sent out in a manner which is customized to each recipient.
When are newsletters sent?
Newsletters can be sent practically any time, but the more regular the better. Sending newsletters regularly shows that there are constant changes in the products you are selling or in your website. This will spur interest in your products, with the result that more of your users will be interested to check your site out. This could easily turn into sales especially if you do the marketing properly. A good regular rate would be one newsletter every two weeks. Anything more frequent than that could potentially be annoying.
How do you ensure that your email marketing newsletters are effective?
Though email marketing newsletters are powerful tools, people still have to do a few things to ensure that they send out newsletters that are effective. You don’t’ want to keep sending newsletters that are boring or ineffective, since this could work against you and drive users away from your site. You need to keep a few things in mind when creating your newsletters to make them more effective. Some of these include:
- Always make your newsletters interesting to read. You should always check the newsletter for flow of thought and good structure, so that the users can find it easy and fun to read. You should try to ensure that the newsletter is as short as possible, so that people aren’t put off by the prospect of reading large volumes of literature. The combination of all these is that your newsletters should be short enough but still engaging.
- Your information should be up to date. When users realize that the information you provide is always up to date, they will be more willing to refer to them for information. They will also realize that you are a serious businessman, and that all the information you provide is relevant.
- Always check your work for grammatical errors. The worst turnoff for any prospective customer is shoddy grammatical errors. These basically mean that you are a careless businessman, so they are unlikely to do any business with you.