Email Marketing Jobs
Email marketing is a very good promotional strategy that businesses use to promote their products and to increase traffic to their websites. There are a lot of people involved in the email marketing processes. Although software that can do the job at hand, both big and small scale businesses still prefer the human touch and manual tracking. This is because a human has the ability to decide whether the emails are going to be effective for their marketing campaigns or not.
What are email marketing jobs?
Email marketing jobs are positions (usually for professionals) that help a company lead a nurturing campaign. Email marketers should know how to incorporate the emails into cross channel efforts. According to Bureau of Labor and statistics, the salary for email marketing jobs reaches up to $100,000 per year depending on the their skill level, educational background and marketing skills.
Types of email marketing jobs
- Entry level: Entry level associates are usually given the duty of writing email content that includes convincing call-to-action content. Call-to-action content refers to wording or literature that urges the recipient of the email to make an action, such as to click on the links or call the number included in the email. However, the most important and common jobs for entry level associates is to run lead promotional campaigns. This is a situation where the leads are tracked down and converted into sales. The salary for this job is around $33,000 to $43,000 per annum.
- Manager: The managerial level associate, on the other hand, takes part in the integration of email campaigns with other marketing campaigns to get the maximum possible results. If a company aims to get more downloads, the campaign is incorporated with other marketing strategies like pay per click, advertisements and sponsored posts. The marketing campaigns will be more effective if emails are sent out first. The expected salary for managerial position is about $50,000 to $60,000 per annum.
- Executive: The email marketing executives are people responsible for the flow and the success of the entire team and all of the campaigns. This person leads the training for all of his or her associates. Apart from that, he or she reports everything going on about the campaign to the executive office. He or she will be responsible for giving out tactical guidance on all email marketing plans. He or she approves the proposal and sets the budget for the department. The marketing executive position is responsible for almost everything going on within the marketing department including the department’s employees’ salaries. An email marketing executive earns around $84,000 to $110,000 per annum.
- Chief Marketing Officer: The Chief Marketing Office or the CMO are the people in control of everything that’s happening within the company. The CMO is responsible for allocating the budget to all of the departments. He or she manages all of the executives and reports everything that’s happening within the office as a whole to the CEO. The average salary for this position is around $173,000 per annum.