Email Marketing Advertising

The most common method of marketing adopted by most of the business owners is email marketing advertising. The main reason for its popularity is the numerous benefits it gives to the business and the profit it ensures. However, it does not mean that email marketing advertising has no drawbacks. This article examines the advantages and disadvantages of email marketing.

Advantages of email marketing advertising

Whether online or offline, email marketing advertising has a number of advantages over other options. With just a bit of effort, this method makes it possible to reach a worldwide audience. Although other means of media like television, print media or radio have their importance, they happen to be less effective when compared with the email marketing. Another advantage of email marketing advertising is that it is quite affordable and because of this reason, many people use this facility.

It is worth mentioning here that there are other forms of internet marketing apart from email marketing. Some of these are quite expensive and one has to give serious thought before using them. It is very likely that you have email addresses of people who are willing to buy your product. In this case, there would be no cost of obtaining the customers’ email list. The cost of sending emails (which can be considered as an operating cost) is almost negligible. Taking all this into consideration, one can see that email marketing advertising is the best choice of marketing.

The cost involved in email marketing is related to writing advertisements and creating graphics (if any). Therefore, you would need to hire a writer and/or a graphics designer to complete the task. The cost of writers and graphic designers varies and it is up to you to decide whether you will look for professionals with more work experience or not.

Disadvantages of email marketing advertising

The major disadvantage of email marketing advertising is that the probability of marketing emails being considered spam is very high. This is the main concern of many business owners. It can turn out to be very costly at times and can have a direct impact on your profit margin as well. Email users are bombarded with such emails every day and many people don’t even bother to open them. Sometimes, they get quite suspicious when they see unsolicited emails promoting a certain service or product landing in their inbox regularly.

The emails which look very similar to spam emails are sometimes automatically transferred to the spam email folders. When the reader cannot recognize the sender, the chances of him deleting the email without opening it is very high, and this leaves all your efforts wasted. A situation where the recipients are not opening the emails can be very disappointing for the business owner. This could actually lead him to stop employing email marketing advertising strategies. It is also possible that some complaints are launched by the recipients against the company which can turn into a big issue if ignored. All this calls for a very level-headed approach to email marketing advertising.