Email Marketing Consultants
Email marketing has become an important promotional technique used by both large and small scale companies and organizations. Email marketing has proven to be very effective in all industries. This is the reason why a lot of companies today hire email marketing consultants to create, execute and track their company's email marketing campaigns. This allows them to stay ahead of the marketing trends. Once all necessary information are gathered, they can take full advantage of them and use them as effective components in their marketing campaigns to target the interest of their audience. Email marketing is increasingly gaining popularity among businessmen.
Job description
Email marketing consultants are professionals who are responsible for producing email communications like product surveys, newsletter, feedback forms, sales promotion literature and even company announcements. They work side by side with their company’s product development team and graphic designers to create enticing email templates and landing pages for different readers. They are also responsible for the online messaging that targets different audiences. They use different software and measurement tools to launch their mass mailing campaigns and to track subscriptions and delivery rates.
Educational background
Most email consultants have a degree in communication arts, marketing or advertising. Some have educational degrees in other related fields. Big companies prefer to hire those who have MBA degree from some of the top universities. People with marketing majors are also qualified as email marketing consultants. As long as you can deliver creative writing and apply various marketing principles, you are highly qualified to be one. Basically all you need is to become internet savvy and have a creative mind to succeed in this industry.
Skills and qualities needed
Email marketing consultants must know and understand software applications such as Microsoft office tools. Apart from this, they should also be familiar with SEO strategies, project basics, email campaign process, performance metrics and more. They should have strong interpersonal, presentation and writing skills. They should also have multitasking skills since in this profession, you may have to deal with different things simultaneously. You should know how to be a team player. This enables you to work collaboratively with the product marketing, information technology and design departments.
Salary and potential
According to statistics email marketing consultants make around $108,580 annually. The average salary of a consultant varies between around $45,505 and $69,678. This is based on Bureau of Labor Statistics on 2010 marketing consultants. There is a wild buzz about the growing demand for marketing consultants from 2008 and up to 2018. Experts expect a boost in marketing jobs as the economy continues to expand and companies’ demand to market their products continues to grow. The internet is set to become more popular than it is today. That is why blogs, product reviews and customer feedback will be the number one basis for all consumers when deciding which brand to buy. With this growth, you can expect that the marketing industry will boom and there will be high demand for marketing consultants now and in the future.