Email Marketing Affiliates

Email Marketing Affiliates

Since the advent of email marketing, it has transformed online businesses immensely. The current trend is to try to enlarge the databases that are available for email marketing purposes. Such databases are extremely valuable and the more specific the demographics within the database, the more valuable it is. One of the ways that such databases are developed is via email marketing affiliates. It is possible to become a member of such an organization and to earn regular income from this exercise.

The role of email marketing affiliates

Email marketing affiliates are usually organizations or individuals that provide other organizations with the emails and contact information of individuals who may be interested in specific products or services. The entities that buy such information are usually keen on selling their products and services online, or may just want to create an online presence. These databases are then used by such organizations for the purposes of email marketing, and to encourage the people on the database to visit the specific organizations’ website or to purchase the organizations’ products and services.


If you are an individual who has access to a reliable contact list and you are able to break this down demographically by gender, interest and so on, you can consider joining one of these email marketing affiliates. The benefit of this is that you can earn an income every time the people on the list you have provided buy products and services. Though you should not yet give up your day job in order to do this, you could actually earn a healthy supplementary income from commissions through this exercise. However, this depends on how much initiative you have.


If you are a website owner or publisher online, you will be of even greater value to email marketing affiliates, particularly if your publications are directed towards specific markets, industries or types of individuals.

The potential of earnings

The email marketing affiliates’ business works to pay commissions for sales that are closed with every potential customer that you recommend. The commission rates vary and can be anything from ten percent of the price of the product to even 25 percent. Usually, the database that you have provided will be given a specific lifespan in which to generate sales.  There are also email marketing affiliates who pay commissions for services that are acquired by people from your database. Therefore, if the organization is able to convert individuals on your list into users of their service, it would be possible to derive even greater commissions from these as well.

Be warned!

However, before you go dashing off to scan through your contact list and classify your contacts for the purposes of earning such income, it is useful to highlight that there are many organizations that are not actually email marketing affiliates but present themselves as such. There is a risk that your contact database could get into the wrong hands, resulting in them being spammed and in you not only earning no money, but being blamed for this. Therefore if you are considering exploring email marketing affiliates as an option to earn an income, be very careful. Always try to check an affiliate’s references before sharing any information with them.