Vertical Response Email Marketing

Vertical Response Email Marketing

Vertical Response email marketing has earned a reputation as an excellent service that is backed by a vitally important customer service facility providing back up. One of the reasons that it has been so successful is that it is perfectly suitable for large and small business alike. This is coupled with an easy-to-use GUI (Graphical User Interface) that makes the first experience of email marketing as easy as it can possibly be. As a result Vertical Response email marketing is constantly ranked among the top ten best email marketing services.

Vertical Response email marketing is managed from a control center where the complete range of options to create and monitor your email marketing campaign is visible. You can check out mailing lists, reports and postcards at any time to update yourself on progress. In order to understand how to use the services correctly, there is a highly effective tour facility which, as a tutorial, takes you through all the necessary steps. This tutorial will allow you to get fully acquainted with Vertical Response email marketing even before you get started.

Features-rich design and deployment tools

Everything you will need for design and deployment comes with Vertical Market email marketing including:

 

  • Complete suite of design tools
  • Full transmission options
  • Monitoring dash boards
  • Spam checker and filter
  • Email test facility to check all is working correctly
  • Auto unsubscribe facility for all recipients

Additional facilities from Vertical Response

  • Create demographic analysis filters
  • Set up auto response and email aliases
  • Full integration with Google Analytics
  • Optional chargeable add on for professionally designed surveys

Vertical Response marketing campaign

If you are not familiar with HTML coding, you need not worry as with Vertical Response, a series of predefined templates are available. You can pick any that you find most suitable for your marketing campaign. If, however, you have experience with HTML coding and want to produce your own template, this is perfectly possible. You can create your HTML page and once it is ready, you can upload it to the dashboard to make it ready for use. Now when all is ready for your marketing campaign, you will be taken to the page that breaks down each step of the service into a series of logical phases. The use of steps is helpful and effective; you will find it easier to navigate as you create your message.

Vertical Response reporting

You can find the Vertical Response reporting section on the home page to check:

 

  • How many emails you sent out?
  • How many were actually opened?
  • How many requests for un-subscription were sent?
  • How many bounced?
  • How many times was each link you included clicked?
You can also receive reports based on the actual email domain you are using. You can filter results by the number of emails that have been opened, bounced unsubscribed or clicked by each email service such as MSN, Gmail, and Yahoo and so on. This information can be downloaded and analyzed so that you can refine your email campaigns still further, such as with Google Analytics.