Email Marketing Companies

The number of email marketing companies is continuously growing by the minute. This is because people are discovering the benefits of email marketing; hence the demand for this service is increasing. Email marketing companies provide the right tools as well as techniques that help their clients get in touch with their target audience. They search for new contacts depending on their client's target market and distribute newsletter, surveys, newsletters and more through electronic mailing system. With this technique businesses find potential sales, increase their sites' traffic and increase their market base. Searching for the right provider may be a little difficult considering that you cannot really tell whether the company is competent enough to handle your business marketing by their logo or the way they communicate to you. However it is important that you vet them first to ensure maximum results.

Things to consider when qualifying email marketing companies

• Price

Price is one of the factors that must be considered, though it is always best not to compromise the quality of the service with the price. However since email marketing is not a one time service, you might want to consider hiring a company that offers monthly packages with sufficient volume of emails sent per month. Overage can be very costly so be sure that the company you hire would be able to deliver the emails to a substantial amount of audience to ensure the effectiveness of your campaign.

 

• Layout options

The layout is very important since this should be catchy enough for the recipients to perform an action. Email marketing companies provide a wide range of templates for their clients. If you do not have your own designer, you need to have more options at hand like importing customized HTML templates and creating a new template especially for your campaign. You should also check out the image hosting option to know if there are additional fees for host images.

 

• Metrics

The metrics determine the effectiveness of the campaign. Most email marketing companies would provide a dashboard that you can access. This is where you will find the open rate, the click through rates and the conversions rates. These are the most basic statistics that you need to know, since this is where you will be basing the effectiveness of your email marketing campaign. And since it can be hard to understand these numbers (especially if you aren’t aware of these things), you should require your provider to create a dashboard that is intuitive and is in an easy to use format.

 

• Deliverability.

One of the most important things that you should consider is the providers’ ability to deliver the emails to your list. Not all email actually reaches the recipients inboxes, some of these would end up in the spam folders. To prevent this, email marketing companies create a diversion that prevents emails sent from being tagged as spam. You should verify this. After all if the emails weren’t sent to a large proportion of subscribers then the entire campaign would be pointless. You need to determine the company’s capability to keep their deliverability rates high.