Silver Pop Email Marketing

Email marketing can be tagged as direct selling of products or services to the target customers. By way of email marketing, customers are personally informed about the latest buzz about your company. It delivers your message to your customers very much like direct mail, except that the letters aren't printed and you can add links that will direct your customers to your website where they can perform more actions. You can add enticing images with texts if you want. With email marketing, one message can be sent to thousands of email addresses with one click. This is the cheapest and the most effective internet marketing technique today. It is so effective and so flexible that all types of businesses can actually take advantage of this service.

Tracking and sending emails

Email marketing companies such as Silver Pop email marketing usually have a list of email addresses from varying users. This list of email address is composed of people who’ve signed up for your service, those who proactively gave their emails to you and people who showed interest in some of the items online and consequently left their emails in the database. With this list, the email marketer would be able to create a way to group these users into categories and create an effective marketing approach to target individual interest. For example, if a customer signed up for a newsletter for Home improvement tips, email marketers will send them an email that sells home improvement products. In this way, the customer would likely be interested in clicking one of your links or even proactively visit your website to know more details regarding your email.

Tracking, on the other hand, is a more complicated aspect of email marketing. However, it’s very important as it gives you real time results of your marketing campaign. Silver Pop email marketing usually provides user-friendly dashboards that feature the statistical analysis that shows the result of your marketing campaign in a very understandable way. This may be composed of different rates that show the actions made by the recipients. One example is tracking the emails that went to the spam folder instead of the inbox. An effective email marketer would be able to track how many emails reached the inbox and how many of them were tagged as spam. With this record, your service provider will manipulate the system so the next time emails are sent out to this particular group, it will go directly to the recipients’ inboxes.

Creating solutions

Some would delete these emails on their list but this means reducing the number of potential sales. Silver Pop email marketing will create a solution to retain these email addresses in order to enhance the addresses on their list. A competitive company can also determine the number of people who opened the emails. This is not based on the number of people who viewed the message window panel, but the number of people who actually opened them. Aside from that, the number of people who took action by clicking on the links included in the emails and the number of people who responded on your email, or those who bought the product or signed up for your service will also be tracked.