Mail Chimp Email Marketing

Mail Chimp email marketing is a leading third party email marketing platform used by several businesses in their marketing campaigns. In fact, this software sends over 40 million emails in a day for more than 500,000 users. Mail Chimp email marketing also keeps track of all the campaigns, automatically providing the reports to the users in real time. With the help of this software, many companies have seen improvements and positive results from their marketing efforts.

What does Mail Chimp bring to the table?

To succeed in email marketing, one must have the expertise and the relevant tools for the task. Mail Chimp email marketing has several effective tools that help users to obtain the optimal gains almost effortlessly. Firstly, Mail Chimp has great stats with an easy-to-use editor which helps you create newsletters easily. You do not need to have any technical or design skills to create the best HTML email because the software has sorted that out for you.

Also, the email is set on a background with funny monkeys which will prompt the recipient to open your emails almost instantly. The software also enables you to design the templates to use while sending the emails. If you are new to email marketing, mail Chimp email marketing will take you through the process of creating and sending mails, managing the mailing list and everything else you may wish to know. The guide is given through help videos. In addition, there are auto-responders if you have any queries.

How to improve your stats with Mail Chimp email marketing

To be able to increase your brand awareness and maximize sales, your email marketing techniques should always be upright. There are several factors that you need to consider in order to get the best out of your campaigns. Mail Chimp email marketing can help you out with your marketing but still, there are a number of things you need to do on your own. For instance, you should not sell the content of your email through the subject line. Instead, the subject line should only tell or highlight what is inside. Mail Chimp can guide you in writing effective subject lines.

You should be able to get past the spam filters if you wish your emails to reach the recipients directly. Do not use spammy phrases or too much CAPS. You should also not use too many exclamation marks. However, the best way to beat these filters is to learn how they work and mail Chimp email marketing can take you through the basics.

Be wary of bounces from recipients. Hard bounces often mean that the email addresses are either inexistent or the subscribers misspelled them. Also, it could mean that spam filters have rejected your emails. Too many hard bounces could be a sign that your mailing list is old and needs updating. Mail Chimp has tools that can review your list and update it automatically. Soft bounces on the other hand mean that the recipients are temporarily unavailable. After 5 failed campaigns, Mail Chimp email marketing usually auto cleans the soft bounces.