Email Marketing Statistics
As email marketing trends continues to grow, more and more people are becoming more interested about it. Email marketing statistics show you the effectiveness of your campaign. There are different types of such statistics, and some may or may not prove to be successful in tracking your email results. The three most important things that you need to consider to improve your management efforts are the open rate, click through rate and the conversion rate. With these email marketing statistics, you will be able to track and keep control over all of your email campaigns.
The open rate
The open rate is an email marketing statistic. This is very easy to understand as it indicates the number of people who opened your email. Open rates are based on 1x1 pixel images that you put in your emails. Those who have email accounts that turn off the images included in the email won’t be recorded as having opened the email even if they do.
The open rate is very good when used for comparing the number of open rates between your campaigns, but shouldn’t be used to judge the success of your campaigns. Now that you know this, you can apply it to improve your general campaign success.
The click through rate (CTR)
The click through rate is one of the most valuable email marketing statistics. A company sends out email campaigns for this purpose; to have people clicking through links that lead to their websites. If somebody is encouraged to take action on your email, they will click on your links to get more information regarding your email. The CTR, therefore, indicates how many people clicked on your links and how many of them actually read the emails.
With click through rate you can compare the efficiency of different calls-to-actions from within the similar message or in different campaigns. You will be able to identify the number of people who liked your email or were enticed by your email enough to take the next step. The information that you gather from this is very important as it can help you convert your leads, and will always make you end up with higher results in all of your campaigns and other forms of communication.
The conversion rate
This is the actual percentage of your email recipients who take the full action that they have initiated. In other words, this is similar to the click through rate except that this represents the people who took the full action that you’re aiming for. These are the people who clicked on your links within your email and then took quantifiable actions by buying your products or signing up to your program or whatever services you are selling.
If you are not using an integrated system for your sales and your emails, you may have to manually compute it to get the conversion rate. To make it easier to deal with, you may put track IDs within the links. This will help you identify how these buyers ended up in your page when they are making a purchase.