Email Marketing Plans

Did you know that an average person receives no less than one thousand marketing emails every year? Some people hate receiving them while some take advantage of the promotional discounts that these emails usually come with. You need effective email marketing plans in order to create an email campaign that stands out from the thousands of messages that people receive. Here are some helpful email marketing plans.

Use a targeted marketing strategy

The principle is easy: people are not the same. Every customer has different perspectives and is looking for different things. You need to capitalize on uniqueness. For example, you can create email content specifically for customers who’ve already made a purchase. You can separate them in groups. Create a group for customer who made small purchases, a different group for those who made large purchases and those who purchased and sent them as gifts. A targeted email marketing plan is more personalized. This will give you better results.

Highlight the purpose of your campaign and choose an enticing design

Are you sending it out to lead people to your website, to sign up for something or to announce an upcoming event? Think of your target audience. Also, think of your marketing strategy as a whole and then integrate your email marketing plan into your other marketing strategies. If you will be sending out the emails on a regular basis then be sure to have a standard template to use.

The design is very important because it will serve as your signature. You need to incorporate the design with your company’s logo or brand name. Keep all the information clear and pay more attention to the recipient’s needs, rather than force them to buy something without taking their situation into consideration. Always proofread the content. Grammatical and other mistakes about this could damage your overall reputation. Images in the mail should be accessible on all platforms. Check the images and other formatting issues. And always check the links in the email.

Take the spam laws into consideration

Spam laws are very important. There are times when even important emails are lost because of this. Therefore, you need to require that customers who gave you their email addresses confirm this information on their email accounts before finishing up with the signing up process. This will give the customers the power to control the flow of their messages.

You can also test your wording based on your audience’s expectations. It is also important to never assume that the person who bought some of the products in the store owns the email addresses that they provide. You should also improve your response by not using hard sell tactics and by switching to a promotional format.

Maintenance

The most important thing of all is to make your customers happy. If you received an email of complaint always answer the email and address the concern as soon as you receive the complaint. You might also want to change your format to keep up with the technology. Additionally, you might also want to send messages where they can participate in something (like voting, for example) and gain rewards. This will grab their attention.